Wednesday, December 10, 2008
Taiwan Touch Your Heart or is that Thailand Touch Your Heart?
The visuals are ok but the Islaformosa song is just plain bad. I have noticed that Taiwan is advertising on CNN these days using this jingle as are a lot of other Asian countries with their own songs.
There are definitely really terrible ads. Seoul's advertising (Seoul, Soul of Asia) is pretty bad as well and leaves me feeling loathe to visit.
So far I've only been impressed with Malaysia's and India's songs and Cambodia has done a pretty good job with their commercial as well.
As a final message, I say Naruwan to you if you are coming to Taiwan! And remember it's not Taiwan, not Thailand, bitch!
(If you are wondering what the heck 'naruwan' is then you weren't the only one who misunderstood the last ad campaign thought up by those spin doctors at Taiwan tourism. Google 'naruwan' to see how misguided that campaign slogan was...)
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4 comments:
It is Ilha (pronounced eel-ya) Formosa, the name the Portuguese gave the island. Isla (pronounced ees-la with a hard s) is Spanish.
You are right about the terrible ad campaign on CNN and the BBC.
Yes, I am aware of the distinction between Ihla and Isla. I did that on purpose so people can remember the site easier. Many more people know the Spanish spelling than the Portuguese one, right?
As soon as I heard this ad campaign, the following addendum popped into my mind, "Taiwan Touch Your Heart and Hold your Nose".
Haha, i can relate Robert.
I agree whole heartedly about the ad campaign.
Good work on the blog, its nice to know other people are experiencing the crazy, bizarre, and awesome parts of Taiwan in the same way.
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